CHIS "Deeper into Hong Kong: Creative Itinerary Design Competition" (Travel Agents Submission)

(1) Great Green Escapes 🌲🪨⛰️

🟡To encourage the tourism industry to develop signature itineraries that make use of green elements and existing natural resources in high-quality and unique tourism products.

💡 Examples: Hiking trails, eco-tours, landscape tours, visits to environmental protection facilities, and exploration of green elements in the city. 

(2) Fun Water Adventure 🏝️⛵ 🛥️

🟡To encourage the tourism industry to develop signature itineraries that make use of water elements in high-quality and unique tourism products.

💡 Examples: Sampan trips, boat trips, visiting to outer islands, water activities, and the culture of living on the sea.

(3) Legacy of Joy  🏛️🖼️ 🎨

🟡 To encourage the tourism industry to develop signature itineraries with different cultural heritage elements, so as to let tourists have richer experiences of its traditional culture and authenticity through in-depth exploration.

💡 Examples: Explore traditional arts, local foods, cultural origins, Chinese medicine, martial arts, and district-specific attractions.

(4) HK Pop Culture 🎞️📺🎶

🟡 To encourage the tourism industry to develop signature itineraries with popular cultural elements that showcase Hong Kong’s distinctive, diverse and inclusive creativity and charisma.

💡 Examples: Explore modern architecture, experiencing pop culture, such as canton music, movie/TV dramas, performances, and urban sports.

(5)  Journey Through National History  🧱⛪

🟡 To encourage the tourism industry to develop signature itineraries that incorporate national historical elements, so as to enhance tourists’ understanding of our country and Hong Kong.

💡Examples: Visits to historic monuments, museums, attractions and relics related to Hong Kong’s anti-war history and stories.

(6) Unconventional Journeys  ⛱️🛍️🔭

🟡 To encourage the tourism industry to develop creative signature itineraries that provide tourists with a more captivating, deeper and high-quality travel experience.

💡Itinerary beyond the other 5 themes: e.g. such as night running tours, photo-taking tours at popular check-in spots, wellness travel, seasonal/limited period events, etc.

(I)First Assessment Process

• Participants can submit no more than five (5) itineraries for each theme, i.e. no more than thirty (30) itineraries in total;
• Each entry should be under one of the six (6) themes above, and offer visitors an in-depth, authentic experience of Hong Kong; participants can include additional elements of any themes above to enrich the tourist experience;
• The Judging Panel will select five (5) itineraries for each theme to award as Signature Itineraries; there will be a total of thirty (30) Signature Itineraries to enter the second round of assessment. 
• For the Judging Criteria and terms and conditions, please refer to the “Guide to Application”

(II)    Final Assessment Process

Phase 1 – Online Poll (50%)

1. All the thirty (30) Signature Itineraries must participate in the online poll for public voting;
2. The two (2) Signature Itineraries from each theme with the highest number of votes will enter Phase 2, there will be a total of twelve (12) Signature Itineraries;
3. The Signature Itinerary with the highest number of votes will win the Most Popular Itinerary Award.

Phase 2 – Panel Assessment (50%)

1. The final twelve (12) Signature Itineraries advancing to the Phase 2 will be invited to present their itinerary in person to the Judging Panel and answer questions based on the itinerary’s content;
2. The itinerary with highest score under each theme will win the competition and award the Supreme Itinerary Award. There will be a total of six (6) Supreme Itineraries;
3. For the Judging Criteria and terms and conditions, please refer to the“Guide to Application”.

Signature Itineraries 

💰 $100,000 Cash Prize

🎖️Thirty (30) winners in the First Assessment (i.e. five (5) from each theme) 

Supreme Itineraries

💰 $200,000 Cash Prize

Plus extra quota of the Cultural and Heritage Sites Local Tour Incentive Scheme 

🎖️Six (6) winners in the Final Assessment (i.e. one (1) from each theme)

Most Popular Itinerary

(Through the online poll) 

💰 $100,000 Cash Prize 

Plus extra quota of the Cultural and Heritage Sites Local Tour Incentive Scheme

🎖️One (1) winner with the highest number of votes from the online poll

*All cash prizes are in Hong Kong Dollars